Sony BRAVIA KDL60EX720 60-Inch 1080p 3D LED HDTV, Black Review

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(More customer reviews)My parents are getting this set (or maybe the 55") directly from Sony as a replacement for their current 60" 2006 model year set that is having optical block issues. I felt it an important forum to post here on Amazon for those who are having issues with their Sony sets just so they know all of their available options. Amazon has the best pricing I have found to date if you are purchasing outright but if you are having problems with your existing Sony... READ ON!
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This is the best and most helpful website for Sony problems. My parents 60" Grand WEGA television (same as mine) developed optical block issues after replacing the bulb. Blue dots, blobs and haze expanding over the screen. We just followed the advice on the site which includes links to Sony Listens and the facebook page previously mentioned by another reviewer. Sony will still honor the problems but you do have to be decisive with them. I was handling this for my elderly parents and told them up front what we wanted- a replacement not a repair. Sony Listens email generated a call within a few hours and, though I had to chase them a bit, that was the best primary contact point for me and they were very polite. We have over 5 decades of customer loyalty in the family which to us mattered a whole lot.
Sony offered several sets from some 2010 models at first. We looked at them in the store but my parents have vision issues (cataracts and macular degeneration) that necessitated a matte screen like their old set but the 2010 models were glossy. We asked for the 2011 model, which is this particular television being reviewed here, and they gave us prices for that. They cover shipping and my parents will pay a greatly reduced prorated amount for the television which we will order later today from Sony's customer service when they choose the size they want.
Do not expect a completely free television replacement and don't expect that to be a fair request on your part since your own television has been of use to you; that is my honest opinion. Fairness is a 2-way street. Sony also credited the $149 cost of the new bulb that we purchased from Vann's who is an authorized Sony dealer with proof of purchase. If my parents had paid for repairs, that would have factored in as well. Full credit for 6 months or less and partial credit for 6 months to a year ago. That was very fair of Sony in my opinion.
My husband is a professional licensed electrical engineer and he feels that where Sony erred was in not reengineering the problem with the optical block but that was a strategic business decision that they made which happened to not be a wise one. However, they are still working with people who contact them with the issues despite the extensions on the warranties won in the class action suits now being expired. We knew nothing about the warranty extensions for either of our matching sets but a little internet poking paid off with the site above. Thanks to site compiler Steve Linke for taking the time to put together such a helpful site. I only wish another family member had known about it before he gave away his defective Sony television which would have saved him a lot of money. But, we know better now. I hope this helps others as much as it did my parents.
Sony has completely reengineered these new sets and the technology is quite different. I feel confident in getting a Sony once again because they took responsibility for their errors- something that many companies will simply not do in this disposable age. If my own set goes out, I will follow the same steps as my parent's and ask Sony for assistance. I feel confident that I will get somewhere with them.
This particular set here has a great picture and I highly recommend that you take a trip to the store and see it in person. It is very thin and offers 3D capability. The glasses have come down to about $50 a pair and we were told by a sales rep that the price drops almost daily on those. This set is internet ready and loaded with features. I am writing this on my 27" IMac with the same screen technology and it is super! Thin, bright and clear. The Sony also offers a new feature that prevents blurring on high speed picture motion which is really nice whether you are watching sports or a cheetah racing after prey on the Discovery channel.
Good luck in your search for a set ad educate yourself- your will be glad you did.
UPDATE: I reposted the url and Google description below for those who need to find the page. I do not know if Amazon removed it- that is very strange. It is now 8-12-11 and here is the rest of the story. I continued to advocate for my parents and got Sony to agree to offer a current 2011 year model and in 60" which is the size they lost. They chose this very television being reviewed here and Sony shipped it to them for about $1,300 including a no tax/no shipping agreement. This was still a chunk of money but as I stated above, we felt it fair that the old television was pro-rated against the new one since they had used it for several years without a problem. They are very happy with the new set and it came via a trucking company in about 2 weeks after the order was placed. The picture and features are super and we were so glad that we insisted on the 2011's matte screen over the 2010 glossy. All in all they are happy with the outcome.

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3D Technology Checklist
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